…AND LOSE THE NAME OF ACTION

Kurt W. Clausen

Abstract


Like most kids of the McLuhan generation, I have vivid memories of images from television. Alongside the many comedies and adventure shows I watched, I remember commercials as miniature sagas conveniently repeated every half hour in case I missed them the first time. Sometimes, they involved an action-packed 30 seconds of Kool-Aid jugs crashing through brick walls or otherwise mild mannered men applying Hai Karate to become Kung Fu masters. Interspersed with these small vignettes, came the voice of Victor Kiam. In a fatherly way, he talked about using an electric shaver that his wife had given him and would close by saying “I liked it so much, I bought the company.”

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ISSN 1925-7147

© CAARE 2014